Locations and Markets We Focus On

Search Intelligence System (SIS) has divided its location-based recommendations by its priority markets of Texas, North Carolina, and Utah. Use the following information to provide the state and city of your business location or the markets you wish to enter. We can provide strategies on how to approach the customer once located, and assess the outcome.

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Texas

  • Austin
  • Dallas
  • Houston
  • San Antonio
  • Fort Worth

Texas business owners have a unique opportunity to think beyond their own neighborhood. Depending on your business, you could compete for customers across an entire metropolitan area, or several nearby areas. A better question to ask yourself, then, is what is the need in a particular market, and how can your business best meet that need? Our web pages for the markets of Texas include Austin, Dallas, Houston, and San Antonio. Our next priority for web page creation includes Fort Worth.

North Carolina

  • Charlotte
  • Raleigh

Our market plan for North Carolina encompasses Charlotte and Raleigh first. Each of the two city pages should be tailored to address the local market needs and not be a repetition of a generic state page. The state page provides a means for the visitor to select a city and appreciate our nationwide perspective.

Utah

  • Salt Lake City

The Utah chapter begins with Salt Lake City. The best market page will show the local business activity and help provide local context. The page should also show restrictions. This may allow the visitor to talk about next steps regarding lead generation or business expansion.

U.S. markets

Texas · North Carolina · Utah

Austin Dallas Houston San Antonio Fort Worth Charlotte Raleigh Salt Lake City

Texas

05 CITIES

Austin

Decide which services your business can provide in Austin. Then think about which kinds of requests your team is ready to accept. Once you’ve developed the local capacity to provide those services and satisfy those requests, you’ll know you’re ready to create a localized page to show prospective clients how your business can benefit them and how they can contact you.

Dallas

Dallas is perhaps a market you want to expand or one that you are evaluating. Regardless, your website and marketing literature should describe your actual situation in Dallas (your market reach) and address the questions your customers are most likely to ask. You should also describe your after-sales processes.

Houston

In the case of Houston, understanding the broad markets is just the beginning. Relevant services, customers, and sections of the market that you can effectively operate in must also be defined. Operating with a clear scope gives you the opportunity to engage with the customers that are closest to your core business.

San Antonio

A San Antonio plan will incorporate discoverability into a customer’s journey path. Discoverability is the ability for a customer to find your service, understand if the service is relevant to them, and understand how to access the service. Marketing should enable discoverability, but the marketing should not mislead customers with false guarantees.

Fort Worth

Next priority

Fort Worth is another market in the SIS location plan. Demand, service fit, the team’s capacity, and how requests would be managed would be assessed before building a full push. These analyzes allow city pages on the website to have an explicit function.

North Carolina

02 CITIES

Charlotte

In order to see where your business can flourish in Charlotte, we must define what services and clientele categories align best with your operation. Once those are determined, we can analyze how your potential clients find you, what do they need to contact you, and are the contacts of value, and do they lead to new business.

Raleigh

In considering your request, Raleigh looks to the same set of questions for each proposal: who is the target audience, where is the actual place of work, and what happens after someone, after making contact, leaves behind? The city page will give the best description of each after more specific details are defined.

Utah

01 CITY

Salt Lake City

We can cover your offer, competition, customer questions, and your capacity to meet new demand for any of your growth markets including Salt Lake City. Once we have that information, we can advise you on the best city strategies.

01

What Changes From One Market to Another?

This could mean improving search visibility, website, contact management, lead management or reporting. The best starting point is dependent on your business and the goals you have for your business. Our Services page provides you more information on what we do.

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02

Planning a New Location or Service Area?

When considering a potential market, you need to determine your team's ability to operate in that market, the level of awareness your prospective customers need to attain in order to make an informed buying decision, and how you will evaluate the financial attractiveness of serving that market. Recognizing the presence of demand in a market is important; however, you also have to consider the time it will take to physically get to that market and serve it, as well as the quality of opportunities available in that market.

SIS can assist you to analyze the aforementioned questions. A clearly stated market offering is often the best way to demonstrate a potential expansion opportunity. That market offering should not, however, speculate on where SIS does not have a presence.

Review a Location Opportunity →

03

How We Approach a Market Conversation

  1. 01

    We want to understand your business

    That means identifying important geographic, service, and customer/sales limiters.

  2. 02

    Understand what's already been shared

    This includes customer requests, queries, and other business intelligence. We’ll also consider what’s already available about your business on the Marketplace.

  3. 03

    Understand where the customer is frustrated

    This includes obstacles to customer learning and/or customer actions.

  4. 04

    Prioritize

    Based on what we’ve learned, we’ll determine the best way to improve your business on Amazon.

  5. 05

    Consider the result

    While we’re able to review requests and provide insight into the rationale for decisions made by Amazon, we may be limited in what we are able to disclose.

Launch in just one city. Be strategic. While it may be tempting to try to launch a number of similar offerings, consider first how to improve your listing and fulfillment processes.

Three colleagues marking service areas on a regional map at a meeting table.

FAQ

Frequently Asked Questions

The markets listed in the example location pages provide an idea of the type of markets SIS works with. If your market and the services your company provides align with SIS, you are encouraged to contact them.

Not necessarily. A page should be created if your company provides a service in a particular city and the company page is warranted and helpful to the customer. Creating pages without relevant, distinguishing information serves no purpose.

Generally, determining the best market to serve depends on a variety of factors, such as the level of need, competition, located leads, how equipped your business is to serve the market, and alignment with your business objectives.

No. A page can present your offer and increase the likelihood of customer response, but there are multiple factors that impact how a page is ranked and the success of the business. We evaluate what is supported by the evidence.

No. State pages should provide information about larger offers and assist in directing customers to the appropriate city page. City pages should contain information about the offer and city page specifics that help customers make a decision.

Talk about the Market that you Want to Serve

You can work through the same process to develop an offer that strengthens an existing market location or create a new market location. You first need to understand the market that is within your business’s reach and the customers that you are able to serve. SIS can assist you in understanding and evaluating your first, and potentially next, market offerings.

Request a Growth Audit → Contact SIS