When customers need a local business, they turn to Google to make phone calls, book appointments, or get quotes.
Search Intelligence System offers local SEO services to help your business show up on relevant local searches on Google and Google Maps. We bring your website, your business information, location signals, reviews, and local content together to provide your potential customers with accurate information to take the next step with confidence.
01
When someone searches for a local contractor or a professional service, they are not just looking for general information, they want to know who provides the service, where the company is located, what other clients think about the service, and how to best contact the service.
We analyze where customers search, and assess how your business is currently showing (and why it is lacking visibility). Each business has its unique starting point.
If you're looking to improve your search visibility beyond locally focused searches, then check out our Search Visibility Services.
02
Your Google Business Profile is a critical component of your local search presence and can appear to searchers when they are looking for your business, researching a service, browsing your competitors on Maps, comparing businesses, and/or looking up business information to decide if they'll call you. An incomplete or erroneous profile slows customers unnecessarily.
Profile information must be complete and correct, including your services list, category, description, hours, phone number(s), website(s), and other relevant information.
Good information helps customers find the correct business with little effort.
03
We focus on the local elements of your business that you can control.
This may include the optimization of your Google Business Profile, ensuring that your website contains your offered services, and improving data consistency, as well as optimizing the review and local website experience.
04
We determine the most relevant searches that relate to your service and customer needs.
Usability and clarity are key so your users and search bots can easily identify what you offer and the locations where you offer your services.
05
Your website is crucial even after a local customer discovers your business.
Someone discovering your business and then navigating to your website from your Google Business Profile helps them learn more about a specific service. They can also find your service page through a direct search. Before they decide to reach out to you, they need to confirm if you operate in their area.
Your website should simplify this process.
For businesses expanding into new geographic markets, our Market Expansion Services can help address the needs of your growing business.
06
Having a brick and mortar location is not a prerequisite for needing local customers.
We assist businesses with establishing a clear relationship between their offered services and where they operate in order to help your customers determine your business coverage for their location.
We assist our clients in prioritizing the important markets rather than treating each city as equally important.
07
Information about your business is displayed in sources outside your website.
References to your business can be found in directories, mapping systems, on industry sites, local sites, and many other online sources.
These references are known as local citations.
We audit and improve important local citations for our clients and work to improve the consistency of core business information.
Customer engagement with your business name, address, and phone number should be consistent across all used channels.
We don't generalize our practices, and vary our implementation of our listing services.
Quantity does not necessarily equal quality with citations.
We select and prioritize respected directories over listing a business in a quantity of directories.
08
With modern technology, customers are able to find your business in an instant.
This does not mean that instant trust is established.
We help businesses develop stronger and consistent processes around genuine customer feedback.
This can also include simplifying and scheduling review requests for customers, monitoring feedback, and establishing a response process.
Not having fake reviews is of no importance.
Real customer feedback is more important.
For businesses that need more support with customer reviews, customer perception, and their overall brand reputation, our Reputation Management Services help with the entire process.
09
Local competition varies from region to region.
We evaluate the local competition to identify the market’s competitive landscape.
Local SEO should base your services, your customers, and your market on your own strengths.
10
Using the example from before, a customer may locate a company name in Maps, return later to find organic search results, check and read reviews, click to reach a service page, and finally call after searching for the company with each of those steps.
Your local search information should serve your services.
Your local search geography should be clear.
Your website should be your local search representation, and the pages your customers can access should serve the next step.
Our Search Visibility Services can provide a solution to wider search foundations when your search presence for organic visibility is limited.
11
Your business can’t afford to waste potential if queried by customers.
Calls, forms, scheduled appointments, and other customer actions are more important than rankings.
Our Conversion Optimization tools provide a deeper dive for areas where your potential customer does not take the next steps.
12
We analyze your services, where your clients are located, what matters most to your clients, and how you conduct your business. We analyze if you meet your clients where they are, or if you meet clients by going to them. We also analyze how you define a good local lead.
This form the basis of a good strategy.
We assess where your business stands within the local search environment.
We determine what is working and where customers have a hard time interacting with your business.
Each business has its unique needs.
We address the issues most pertinent to your case first.
We implement the agreed-upon changes across the assets that are necessary.
Local SEO is not a static discipline.
We monitor the metrics that matter and subsequently adjust the strategy accordingly.
13
We do not assess Local SEO based on a single keyword.
The lead generation measurements should be congruent with the business goals.
For organizations that need deeper visibility into where leads and customers come from, our Reporting & Attribution Services can connect marketing performance with business outcomes.
14
Entering another city is not just about creating new content.
Opting for strategic geographic growth is something we specialise in.
If expansion is part of your larger business growth plan, then check out our Market Expansion Services.
FAQ
Local SEO may include optimizing your Google Business Profile, your website, Maps-related visibility, citations, business-information management, service-area optimization, reviews, local competitive analysis, and the measurement of your performance. The exact scope should depend on the focus of your business.
If your customers must be within a specific region to use your business or to get your service, local SEO may be useful. Physical locations and many service-area businesses may use local SEO.
Absolutely. Many contractors and service providers who do not have a storefront may use local SEO to improve visibility for their services.
Not always. You want to include useful information for people in that city. Multiple city pages that have the same or similar information are not beneficial for your customers.
of course! Local SEO has us optimizing Google Business Profiles. We can audit the information you have listed on your profile to determine if it is correct, relevant, and helpful.
No. No one can guarantee how Google will serve results. In the meantime, we can improve local resources and control the business information that we can optimize.
Yes. Reviews are often influential for customers searching for local business information. Having a structured system to effectively solicit customer feedback can improve customer satisfaction and increase your positive reputation.
Incorrect information, especially if it can hinder customers from reaching your business, should be corrected. We can include citation and review of business information as part of our local SEO services.
Yes. Structuring coverage for multi-city and service-area businesses is often essential. We can analyze priority markets and examine website content, business profiles, local info, and how clients interact with the business across various service areas.
It depends. If a majority of your clientele is local, then local SEO is applicable. However, if your clientele is more widespread and extends beyond your local area, then you should consider regular SEO. Many businesses also implement both of these simultaneously.
It really depends on a variety of factors. The best way to know is to set a baseline and see what improvements we can measure from there.
While rankings are important, there are many other things we can measure as well for different types of businesses. These can include: organic traffic from local searches, calls, form submissions, appointments, interactions with your business profile, customer inquiries, etc.
You do not need to diagnose where you stand yourself.
We can take a look at your business as it stands with local customers and see what areas can make the biggest difference.
Search Intelligence System unifies your Google Business Profile, Maps listings, website, business details, reviews, service regions, and data analysis.
First, get a snapshot of your local market presence and the most important geographic markets for your business.
