Terms & Conditions.

The rules for using this website, the free audit, our services and our text messages, in plain words.

Last updated September 24, 2026

Who these Terms cover

These Terms & Conditions ("Terms") are an agreement between you and Search Intelligence System ("we", "us", "our"). They govern your use of searchintelligencesystem.com, our free growth audit, our text message program and, unless a signed proposal or agreement says otherwise, our paid services. By using the website, submitting a form or engaging us you agree to these Terms and to our Privacy Policy. If you do not agree, please do not use the site or our services.

You must be at least 18 and able to form a binding contract. If you use the site or our services for a business, you confirm you are authorised to accept these Terms on its behalf, and "you" includes that business. Our services are provided for business purposes.

Please read Disputes and arbitration carefully. It requires most disputes to be resolved by individual binding arbitration rather than in court, and waives class actions and jury trials, unless you opt out as described there.

SMS / text message program

By agreeing to receive reminders, updates, and support messages from Search Intelligence System, you understand that message frequency varies, and message/data rates may apply. Reply STOP to opt out.

  • Program: Search Intelligence System sends appointment reminders, support messages and updates about your audit or service request to people who opt in.
  • How you opt in: by ticking the text message consent box on our website form and providing your mobile number. The box is optional; consent is not a condition of any purchase or of receiving your audit.
  • Frequency: message frequency varies with your request and appointments.
  • Cost: message and data rates may apply according to your mobile plan. We do not charge for messages.
  • Opt out: reply STOP to any message. You will receive one confirmation and no further messages. To rejoin, opt in again on our website.
  • Help: reply HELP to any message, or email email@searchintelligencesystem.com.
  • Carriers: mobile carriers are not liable for delayed or undelivered messages.
  • Your number: you confirm you are the account holder or authorised user of the mobile number you provide, and will tell us if it changes hands or is disconnected.
  • Privacy: how we handle your number and consent is set out in our Privacy Policy. Your mobile number and text consent are never shared with third parties.

Using the website

You agree to use the site lawfully and not to:

  • submit false information, or someone else's details without their permission;
  • send spam, malicious code or automated submissions, or scrape the site in bulk;
  • attempt to disrupt, probe or gain unauthorised access to the site or its systems;
  • copy or republish site content for commercial use without our written permission.

We may suspend access or refuse service to anyone who breaks these rules.

The free audit

The growth audit is free, with no card and no obligation to buy. We may decline or limit any audit request, and delivery times we mention (such as 48 hours) are targets, not guarantees.

When you request an audit you confirm that you own or are authorised to represent the business you name. You authorise us to review its public information, crawl its website at a moderate pace, place test calls to its published numbers, and submit test enquiries through its website forms, to see how customers are handled. If you are not authorised to represent the business, we will review only publicly available information.

The audit is based on your answers and on public data at the time we review it. Findings, estimates and cost figures are our professional opinion, not a promise of rankings, leads, calls or revenue.

Paid services and fees

  • Scope: paid work is described in a written proposal, quote or agreement. If it conflicts with these Terms, it wins for that work. Hands on execution is quoted separately.
  • Ranking based fee: the monthly fee is set by your ranking tier, as described on our pricing page and in your proposal. Rankings are measured by our tracking tools on the core keywords and service area agreed with you. Search results vary by device, location and personalisation, so our recorded measurement is the reference for billing. If you disagree with a measurement, tell us within 30 days of the invoice and we will show you the data and correct any error.
  • Custom tiers: map pack and other custom pricing is agreed in writing before it applies.
  • Payment: invoices are due on the date shown. We may pause work while an invoice is more than 14 days overdue. Fees exclude taxes, which you pay where they apply.
  • Currency: prices are set in US dollars. Amounts shown in other currencies are estimates at a fixed exchange rate; the invoice shows the amount you pay.
  • Cancellation: services run month to month with no lock in. Cancel any time by email. Cancellation takes effect at the end of the current billing month, and fees already due for that month are not refunded unless the law requires it.
  • Price changes: we give at least 30 days notice by email before changing the price of an ongoing service.

Your responsibilities

  • Give us accurate information and timely access to the accounts, content and people the work needs.
  • Grant account access through each platform's user permissions. You remain the owner of your accounts and may remove our access at any time.
  • Make sure you have the rights to any content, images, trademarks or data you give us, and that your business, licences, prices and claims are described accurately.
  • Review and approve content before it is published. You are responsible for claims in your industry that are regulated, such as legal, medical, financial or licensing claims.
  • Keep your own privacy notices and consents for your website visitors and customers.
  • Tell us before you or another provider changes your website, listings or accounts in ways that could affect our work. We are not responsible for results of changes we did not make.

Search engines, AI assistants and other platforms

Rankings, map results, AI assistant answers, listings and reviews are controlled by third parties such as Google, Microsoft Bing, OpenAI, Anthropic and Perplexity. They change their systems without notice. We follow the published guidelines of the major search engines and do not use practices they prohibit, but we cannot guarantee any ranking, position, traffic, listing approval, review outcome or AI recommendation, and nobody honestly can.

We are not responsible for algorithm updates, manual actions, listing suspensions, outages or policy changes by these platforms, or for tools and services that we do not control. If you ask us to use a tactic we advise against, you accept the risk of it.

Use of AI

We use AI tools, including ChatGPT, Claude and Gemini, to help analyse data and draft reports and content. A person on our team reviews AI assisted work before it is delivered, and we do not knowingly deliver content that copies others' work. AI output can still contain errors, so please check facts about your own business before approving anything for publication. How we handle information in AI tools is explained in our Privacy Policy.

Measurements of how your business appears in AI assistants reflect the answers we received at the time we checked. Those answers vary between users, sessions and model versions.

Ownership

  • Yours: your accounts, your website, your data, and the reports and content we create for you once the related invoice is paid. Accounts we create for you are set up in your name.
  • Ours: our website, brand, methods, templates, software, calculators, guides and know how. You may view and share our pages for personal or internal business use.
  • Improvement: we may use anonymised and aggregated information, which does not identify you or your business, to improve our services.
  • Publicity: we will not name you as a client or publish your results without your permission.

Third party names and prices

Ahrefs, Semrush, BrightLocal, Moz, Screaming Frog, Google, Bing, ChatGPT, Claude, Gemini, Perplexity and other product names mentioned on this site are trademarks of their owners. We are not affiliated with, sponsored or endorsed by them, and mention them only to describe and compare tools. Tool prices shown in our comparisons are list prices published by each provider when we last checked; they may have changed and may exclude taxes, discounts and plan limits. Check the provider's own website for current pricing.

Guides, calculators and estimates

Our guides, examples, calculators and cost estimates are general information to help you think through decisions. Example prices, click costs, conversion rates and lost revenue figures are illustrations, not quotes or predictions for your business, and are not financial, legal or tax advice.

Confidentiality

We keep your non public business information confidential and use it only to deliver our services. You agree to keep our non public proposals, pricing and methods confidential. This does not cover information that is already public, independently developed, or that must be disclosed by law.

Disclaimers

Except as expressly stated in a signed agreement, the website, the free audit and our services are provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non infringement, and any warranty that the site will be uninterrupted or error free.

Limitation of liability

To the fullest extent the law allows, Search Intelligence System and its owners, staff and contractors are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, rankings, traffic, data or goodwill, arising from the website, the free audit, our services or our messages, even if we were told they were possible.

Our total liability for any claim is limited to the fees you paid us for the services giving rise to the claim in the 3 months before it arose, or 100 US dollars if you paid nothing. Nothing in these Terms limits liability that cannot be limited by law, such as for fraud.

Indemnity

You agree to defend and cover Search Intelligence System against claims, losses and reasonable legal costs arising from content or materials you provide, your products, services or claims, your instructions to us, your misuse of the website, or your breach of these Terms or the law.

Disputes and arbitration

  • Talk first: before starting any formal claim, email us a description of the dispute. Both sides will try in good faith to resolve it within 30 days.
  • Arbitration: if it is not resolved, any dispute arising from these Terms, the website or our services will be settled by final and binding arbitration administered by the American Arbitration Association under its applicable rules, before a single arbitrator. Hearings may be held by video or in the county of our principal place of business. Judgment on the award may be entered in any court with jurisdiction.
  • Individual claims only: you and we may bring claims only individually and not as a plaintiff or class member in any class, collective or representative action. The arbitrator may not combine claims or award relief to anyone other than the individual party.
  • No jury: to the extent any dispute is heard in court, you and we waive a jury trial.
  • Exceptions: either side may bring an individual claim in small claims court, or seek a court order to stop misuse of intellectual property or confidential information.
  • Opting out: you may opt out of this arbitration agreement by emailing us within 30 days of first accepting these Terms, with your name and a clear statement that you opt out.
  • Time limit: any claim must be brought within one year after it arises, unless the law requires a longer period.
  • If part fails: if the class action waiver is found unenforceable for a claim, that claim goes to court and the rest of this section still applies.

Governing law

These Terms are governed by the laws of the state in which we are registered and applicable US federal law, including the Federal Arbitration Act, without regard to conflict of law rules. Subject to the arbitration section, the state and federal courts serving the county of our principal place of business have exclusive jurisdiction, and you and we consent to them.

Accessibility

We want everyone to be able to use this website and aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA. If anything on the site is hard to use with your device or assistive technology, email email@searchintelligencesystem.com and we will help you get the information another way and work to fix the problem.

If you believe content on this site infringes your copyright, email us with your contact details, the work you believe is infringed, the location of the content on our site, a statement that you believe in good faith the use is not authorised, and a statement under penalty of perjury that your notice is accurate and you are the owner or authorised to act for the owner. We will review it and remove content where appropriate.

General terms

  • Electronic communications: you agree that notices, invoices and agreements may be sent and signed electronically.
  • Events beyond control: neither side is liable for delays caused by events outside its reasonable control, such as platform outages, natural disasters or internet failures.
  • Independent parties: we act as an independent contractor. Nothing here creates a partnership or employment.
  • Assignment: you may not transfer these Terms without our consent. We may transfer them to a successor business.
  • Whole agreement: these Terms, our Privacy Policy and any signed proposal or agreement are the whole agreement on their subject.
  • Severability and waiver: if part of these Terms is unenforceable, the rest stays in effect. Not enforcing a term is not a waiver of it.
  • Survival: sections that by their nature should continue, including ownership, confidentiality, liability, indemnity and disputes, survive the end of our relationship.
  • Links: we are not responsible for the content or practices of other websites we link to.
  • Changes: we may update these Terms. The date at the top shows the latest version. Changes apply from that date and do not apply to a dispute already notified to us. Continued use after a change means you accept it.

Contact us

Questions about these Terms, notices and arbitration opt outs: email@searchintelligencesystem.com.