Getting your website to show up in a search is difficult. Finding ways to get people to act once they arrive is a different challenge. Many opportunities are lost because of a failure to account for what happens between the point a user arrives at your website and the point of sale.
The Search Intelligence System (SIS) accounts for all of the above. We provide the means to optimize a company’s search results, structure website architecture to reduce the barriers to customer acquisition, and enhance the efficiency of the sales process. We provide strategies to reduce customer churn and improve overall business intelligence. Our offerings are modular, meaning you can select the solutions most pertinent to your business needs.
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Progress can be made without every service. If prospective customers can’t find you, start with visibility. If prospective customers find you but don’t engage, examine your web pages and inquiry paths. If leads don’t develop beyond the first level, it’s about your sales process. If you don’t know what types of leads you’re getting, you should begin with process and measurement.
To move your sales process along, we analyze your leads, listen to your sales people, and understand your process to make an informed recommendation on the best next step to take. The following services encompass the typical decisions your buyers make and the work your sales people do.
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Let future customers find the information about your business that they’re looking for through organic search. This service reviews your website to see how it is structured, the questions it answers, and where it’s possible for search to be better. It is the foundation for the various services that your business provides.
Explore Search Visibility →When people look for your services within your geographical area, are you readily found? When they perform a web search, do they find your business hours, your location, and your contact information? Local SEO encompasses your search presence, the online business listing, and web pages pertaining to your business. Local SEO works for businesses with a physical presence and service area.
Explore Local SEO →We look at whether your business information is clear and detailed enough to help AI-assisted search systems understand your business. Our service helps with the discovery aspect of AI-assisted search without guaranteeing placement in answers.
Explore AI Search Visibility →03
An optimized website can improve performance and search readiness. This gives site visitors and search engines easier access to site content. As part of Web Optimization, technical foundations and a clear structure improve the site for a variety of access devices.
Explore Website Optimization →How easy is it for site visitors to understand your offer and to make it to the next step? Landing pages, calls to action, contact forms and booking paths are just a few of the elements of your site that we'll evaluate. Ultimately, we can improve the number of visitors to your site that complete contact forms and book your services.
Explore Conversion Optimization →04
All requests should be assigned to an owner and have a next action defined. Lead Management involves capturing leads, qualifying opportunities, responding to leads and doing follow ups, and laterally moving ownership of leads in the funnel.
Explore Lead Management →Your team needs a centralized location for contact details, communication history, to-do’s, and calendar schedules. We can mirror that in CRM & Automation and provide you with a tool to structure your team’s work as well as provide automated notifications and messages.
Explore CRM & Automation →Sales Optimization focuses on areas including the sales handoff, sales appointments, proposals, and sales follow-up. These components assist sales teams when opportunities become stalled.
Explore Sales Optimization →05
Customers learn from experience and from what they hear. They learn from their experience with your business and how you respond to customers’ comments. Reputation Management helps shape positive engagement with customers by providing a routine way to request reviews and by offering training on responding to reviews. Additionally, this service helps devise methods to use customer feedback to transform your business.
Explore Reputation Management →The job isn't done after the first sale. Customer Retention focuses on the kind of communication that encourages positive post-purchase feelings, timely re-engagement, and purchase repetition and referrals.
Explore Customer Retention →06
Traffic charts do not show how your team acquires customers. Reporting & Attribution provides a complete, holistic view of customer data for all phases of the customer journey. Reporting & Attribution shows where data is adequate and where data is deficient for customer acquisition.
Explore Reporting & Attribution →Thinking about new markets? Our Market Expansion strategy evaluates aspects such as customer demand, the competitive environment, the appropriateness of your business to the market, and your ability to serve that market. The goal is to identify less complex situations and learn from experience.
Explore Market Expansion →07
We will work on the solution you want to achieve. This may include increase in relevance of leads, better visibility, increased speed of follow up, clarity in sales outcome, etc. We may also assist in identifying your next business opportunity.
We look beyond the most noticeable symptom. Low lead and customer counts may be due to many factors, such as low search demand, or page and path issues. Low customer counts may be due to lead fit, sub-optimal proposals, and long sales cycles, to name a few. Our focus is on improving the critical element(s) before selling additional service.
We agree on the limits of your team's support capacity and the rules for determining what changes, and how we evaluate those changes. Some work should be confined to a single service hub. Other work encompasses multiple service hubs. The guide should represent these relationships without shaping your work to other people’s tasks.
Following the release of changes, we look at what data is available and what feedback is available from employees that interacts with customers. If the data is incomplete, we say so and develop the measure. The next step in improving the business is usually dependent on what the business has learned and not on the to-do list.
FAQ
You should utilize the services that best solve your business's challenges. Sometimes, teams can benefit from connecting a series of services.
In these cases, we can consider other parts of the customer journey and the related initiatives your team is working on.
Here we consider your team, the journey your customers take when they interact with your business, and the work your team is already doing. Then, we identify the main thing that is blocking your team from making progress and achieving a goal.
We improve things that your team can control, and we report the findings to you. We are not able to control the external factors that impact your business.
Yes. If your business can support that new market, we can help.
Just share the important details about your business with us and then let us know what you want to achieve. We can work with you to determine the best next step to take and let you know what progress is being made toward that step.
